Back in 2003, a small team came together around one core belief

a small team came together

It should be a lot easier for marketers to grow their email list.

They saw marketer after marketer struggle to grow their email lists efficiently. They became convinced of the potential for marketers to acquire 100% permissioned email subscribers directly on third-party sites. They came together, and Opt-Intelligence was born. Now, 15 years later, we’re introducing new capabilities to better serve our customers with adFWD, our full-service customer acquisition agency.

For 15 years, we’ve helped marketers (and their agencies) generate over 500 million leads through our proprietary network of publishers. We remain committed to helping brands get ahead with world class customer acquisition and retention strategies. We built our technology and maintain a vast publisher network to generate quality leads at scale. But we also offer media strategies across a variety of cites, allowing you to engage your ideal consumer where it matters.

Our Opt-Intelligence technology, combined with publisher direct relationships, creates the ideal network for third-party lead generation with no landing pages! Our leads are all 100% permissioned and opt-in leads and it’s all been made possible with our outstanding ad-serving technology, and our maniacal obsession with quality.

We’ve come a long way:


Launched Leadserve, our self-service platform for advertisers


Rolled out advanced 3rd-party targeting capabilities


Added Facebook to our publisher network


Launched robust Ad Serving API


Launched our Administration API


Introduced adFWD, our full-service agency

Through all the years of hard work, we’ve never lost our sense of humor, or our open and fun office culture and esprit de corps. And we’re as passionate about client success as we’ve ever been.

Over the last 15 years, we’ve seen a lot of change in the internet landscape, but a couple things remain the same. Marketers still need scalable sources of high-quality leads, and we remain committed to applying technology, and exceptional client service – to make it happen.

Connect with us today, and find out how we can help you!

Meet the pioneering leaders who challenge Opt-Intelligence to stay at the vanguard of online lead generation.

Joe Broumand

Joe Broumand

Co-Founder, Chairman and Chief Executive Officer

Joe is the Chairman and Chief Executive Officer of Opt-Intelligence. Prior to co-founding Opt-Intelligence in 2003, Joe served as Vice President of Online Services at Cross Media Marketing. Before Cross Media, Joe worked at GetRelevant as Manager of Ad Sales. Joe got his start in 1998 as co-founder and President of CouponSoup, a company dedicated to putting coupons for local businesses online. Joe has a BA in Psychology from Boston College.

Marc Golub

Marc Golub

Co-Founder, Chief Operating Officer, and Chief Information Officer

Marc is the Chief Operating Officer and Chief Information Officer of Opt-Intelligence. Prior to co-founding Opt-Intelligence in 2003, Marc was the Director of Software Development at Corsis Technology Group, a full service IT shop in New York. Before Corsis, Marc led the Software Development team at, a web-based custom sweepstakes and direct marketing company. Marc holds a BS in Business Administration from the University Of Delaware.

My restaurant is filling up with repeat customers from Opt-Intelligence. The product is incredibly easy to use, and it is the only effective way we’ve found for a local business to generate email leads cost effectively.

Mike LubicRestaurant Proprietor, Traditions 118

In our first month using StayPut ads we grew our email list from a measly 50 subscribers to more than 400. Our team is energized with this new way to reach local customers as well as a national audience to help drive customers to our e-commerce site.

Kerry HyattGeneral Manager, Big Bottom Market

Opt-Intelligence gives me the easiest way to generate the highest quality leads online, bar none. It has allowed me to scale my email list massively in a short amount of time. Customer service is top notch and I cannot recommend them enough.

Fred MarinoHead Trainer, Monkey Fist MMA

Easy. Scalable. Leads.

If you’re interested in taking your lead generation efforts beyond your landing page, contact us today!

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easy scalable leads